Merchants of Cool

Before watching the "Merchants of Cool" i did not really understand the concept of cool and how it impacted and manipulated so many people. After watching the video it really opened up my mind and understand how "cool" is interpret in different ways and how companies like MTV and advertising manipulate young teenagers such as myself and just basically use them for their profit. The part of the video that i thought was interesting and what we discussed was how the MTV company pay other kids in the video like for the promoting Sprite so the kids watching the television can seem cool which i find is kind of ridiculous. It so true because i know i do it sometimes and is like "I wish i was in their position right now". Its like a trap that they put for us and we fall for it every single time.

One part of the video that i was surprised at was how the one of the woman who was talking about how the teenagers these days are the reason for all the sex appeal but in reality in the media is giving off that sex is okay because celebrities are doing it and publicizing it. Personally i think the lady is dumb for her to saying that because its the media that puts all this stuff out and grabs the teens attention. If the media was not presenting sex on t.v and showing that it is okay and "cool" of course kids are going to start doing it. Most of the blame is the media not the children which should be responsible for. Just like some video games provide aggression and violence kids take that to real life and do it.

When they started to talk about Britney Spears and how she showed a lot of sex appeal, it really popped a light bulb in my head on how it affected the little girls watching her. All these girls want to be just like her and be "cool".  The media just chewed her up and spit her back out the world just to make their money which selfish of them.  When the guy talks about girls flaunting their own sexuality even though they do not understand it yet i find that to be so true because the girls just do what ever the media tell them to do so they can seem "cool". I feel like its a job for the girl to do these things to remain on top or be cool so other people approve of  them.